Improving perceived quality and passenger comfort by minimizing buzz, squeak, and rattle (BSR) and eliminating unwanted noises in a car is a common challenge in vehicle development, especially as these issues are often detected late in the development phase. The new aspect to this challenge is the development of electrical vehicles (EV) that do not have a combustion engine covering up these small noises. Headquartered in Göteborg, Sweden, China Euro Vehicle Technology AB (CEVT) is a subsidiary of Geely Holding Group, a global automotive group including brands such as Volvo Cars, Lotus, and others. CEVT is an innovation center for mobility solutions, focusing on vehicle architecture. To facilitate and improve design choices early in the development phase, CEVT uses Altair solutions and multi-disciplinary optimization for a simulation-driven design approach allowing for rapid design iterations.